Jonathan Ive and Prototyping
I scanned an article this morning on MacWorld about Jonathan Ive and his recent honorary doctorate. He’s the Senior VP for industrial design at Apple and has won many awards for his work and the work of his teams. Here is the quote that stands out for me:
“I love making prototypes. We go right from idea to prototypes. I just love making objects. Prototypes create this dramatic shift in the conversation—suddenly it becomes tangible and the silence goes away.” – Jonathan Ives
This is so true in my experience as well. Although there can often be a form of discussion / debate where people are clearly are speaking about completely different things. Prototypes bring a level of focused discussion and tangible feedback that is key. They don’t have to be physical, they can be software and / or paper prototypes.
Prototypes are the tangible artifacts that can be commonly experienced rather than simply discussed.
My grandmother built models of her larger sculptures for this reason as well.
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